Ah. Another day another new brand for back to school and the fall. Just arrived from Jolly Old England is Joules, a British lifestyle brand from designer Tom Joule. With their credo "to make the ordinary extraordinary", they've done just that, using texture and color to deliver updated takes on timeless classics. FrolicStyle offers a curated assortment of dresses, tops and outerwear that speaks to the brand - classic but not fussy, and great for layering with the cooler weather to come. Their clever but selective use of embroidery is used to highlight, not overpower their styles.